What I’m writing
Why hire a freelancer over full-time employee?
What are the benefits of hiring a freelancer or contract worker over a full-time employee? Get the breakdown from a marketing strategist and content writer who has worked as a full-time employee and freelancer.
Content marketing 101 for small businesses
If you’re a small business owner (or hoping to be!) without a clue how to begin content marketing, here are a few must-haves from both a seasoned marketer and small business owner.
Why B2B companies shouldn’t ignore Instagram
B2B businesses treat Instagram like the neglected stepchild overshadowed by the favorites. Why is that when Instagram marketing can be so valuable? I break down why professional services, finance, real estate and other B2B companies are missing the boat if they’re not on Instagram.
3 Tips for a great LinkedIn profile
The first step an interested prospect will take in the buyer’s journey is a quick glance at your LinkedIn. To ensure they take another step, here are three easy ways to clean up your LinkedIn profile.
4 Content marketing goldmines and how to use them effectively
Successful social media brands and personalities constantly pump out new content, often with a team of marketers at their disposal to do it. With a lifetime of knowledge waiting to be tapped, how do industry thought leaders get their voices heard without quitting their day jobs and becoming full-time content marketers?
How content marketing builds brand loyalty
“How do I gain more social media followers?”
“What is an easy way to engage a prospect so they enter the sales funnel?”
“What affects my conversion and retention rates?”
“How can I increase the number of opens and click-throughs on emails and newsletters?”
The answer is simple. Content is king.
Why commercial real estate brokers need a killer content strategy
Competitive, driven and perpetually auditioning: these are the universal traits of sales and leasing agents seeking new clients and closing deals. How they go about securing the next big break is entirely up to them.