What I’m writing
Why hire a freelancer over full-time employee?
What are the benefits of hiring a freelancer or contract worker over a full-time employee? Get the breakdown from a marketing strategist and content writer who has worked as a full-time employee and freelancer.
Content marketing 101 for small businesses
If you’re a small business owner (or hoping to be!) without a clue how to begin content marketing, here are a few must-haves from both a seasoned marketer and small business owner.
3 Tips for a great LinkedIn profile
The first step an interested prospect will take in the buyer’s journey is a quick glance at your LinkedIn. To ensure they take another step, here are three easy ways to clean up your LinkedIn profile.
4 Content marketing goldmines and how to use them effectively
Successful social media brands and personalities constantly pump out new content, often with a team of marketers at their disposal to do it. With a lifetime of knowledge waiting to be tapped, how do industry thought leaders get their voices heard without quitting their day jobs and becoming full-time content marketers?
How content marketing builds brand loyalty
“How do I gain more social media followers?”
“What is an easy way to engage a prospect so they enter the sales funnel?”
“What affects my conversion and retention rates?”
“How can I increase the number of opens and click-throughs on emails and newsletters?”
The answer is simple. Content is king.
Why commercial real estate brokers need a killer content strategy
Competitive, driven and perpetually auditioning: these are the universal traits of sales and leasing agents seeking new clients and closing deals. How they go about securing the next big break is entirely up to them.