What I’m writing
Why hire a freelancer over full-time employee?
What are the benefits of hiring a freelancer or contract worker over a full-time employee? Get the breakdown from a marketing strategist and content writer who has worked as a full-time employee and freelancer.
Why B2B companies shouldn’t ignore Instagram
B2B businesses treat Instagram like the neglected stepchild overshadowed by the favorites. Why is that when Instagram marketing can be so valuable? I break down why professional services, finance, real estate and other B2B companies are missing the boat if they’re not on Instagram.
4 Content marketing goldmines and how to use them effectively
Successful social media brands and personalities constantly pump out new content, often with a team of marketers at their disposal to do it. With a lifetime of knowledge waiting to be tapped, how do industry thought leaders get their voices heard without quitting their day jobs and becoming full-time content marketers?
How content marketing builds brand loyalty
“How do I gain more social media followers?”
“What is an easy way to engage a prospect so they enter the sales funnel?”
“What affects my conversion and retention rates?”
“How can I increase the number of opens and click-throughs on emails and newsletters?”
The answer is simple. Content is king.