What I’m writing
Why B2B companies shouldn’t ignore Instagram
B2B businesses treat Instagram like the neglected stepchild overshadowed by the favorites. Why is that when Instagram marketing can be so valuable? I break down why professional services, finance, real estate and other B2B companies are missing the boat if they’re not on Instagram.
3 Tips for a great LinkedIn profile
The first step an interested prospect will take in the buyer’s journey is a quick glance at your LinkedIn. To ensure they take another step, here are three easy ways to clean up your LinkedIn profile.